Atelier Serendipity is a learning space, focusing on the intersection of design and technology.
Founded by Royal College of Art alumni Yaprak Goeker, and embedded in the breathtaking Somerset House,  their list of enrolled students encompasses a broad audience, ranging from academics to design enthusiasts.

The key to developing the brand and tone of voice, was to keep the breadth of an audience which sits at two ends of the spectrum, without being preachy or intimidating.

The identity, and graphic vocabulary relies at all times on the malleability of the pillars of design, the primary shapes circle, square and triangle.