Berry Street | Art Direction | Creative | Paid Ads | @ CousinLabs, NY

I led the Art Direction and Creative development for Berry Street, a US-based digital platform redefining access to nutrition therapy.

Developing their visual and strategic identity across digital and social touchpoints through micro campaigns.  The work aimed to communicate trust, care, and accessibility while positioning Berry Street as a credible, human-centred and contemporary nutrition therapy solution within the health-tech space.

Rewire Your Relationship with Food is a micro-campaign addressing emotional eating through a personal and empathetic lens.

The creative direction is human-centric, emphasising the integral role of food and emotion in achieving positive self-awareness through goal-setting, particularly during a new phase in life.