In this campaign, I aimed to promote XV as the highest expression of Chivas by creating content around audience values like culture and togetherness. The objective is to encourage people to reconsider Chivas and recognise XV as a modern and innovative product.

Project Chivas brings together the best people to create something unique. We believe that the best collaborations involve people with diverse skills and personalities.

My team worked with creators Mia Moretti, NEZ, Brett Brown, and Jordan Hughes, who were assigned to combine their skills in the areas of music and visual culture to showcase the unique blend of flavours in Chivas XV.

Each collaboration between the creators has been brought to life as Instagram Reels and Stories that showcase the outcomes of their work.