Amazon Music x MIN Independent Music Awards | Art Direction | at 247 Laundry Service
Campaign build-up as well as on-the-night social content capture, and asset creation from the 2022 Spanish Independent Music Awards: Premios Min.
The organiser’s graphic image was dense and out of sorts with both our audience, and Amazon Music’s brand guidelines. I re-worked it in a light and ethereal manner.
The social media assets were dressed with a series floaty and elastic shapes, that spoke to the oraganiser’s official image.
The social media assets were dressed with a series floaty and elastic shapes, that spoke to the oraganiser’s official image.
To further support the ceremony.
I created a series of short content pieces to expand on the “get to know” elements of the awards’ campaign.
A new content series “My first song” where artists were asked to play for us the first song that they nailed on their instruments, proved the most popular amongst the guests.
The graphic language was applied to Press Room
at the Awards ceremony, which tied the pre award social content and the live content together effortlessly.
I created a series of short content pieces to expand on the “get to know” elements of the awards’ campaign.
A new content series “My first song” where artists were asked to play for us the first song that they nailed on their instruments, proved the most popular amongst the guests.
The graphic language was applied to Press Room
at the Awards ceremony, which tied the pre award social content and the live content together effortlessly.
