Proud Heroes | Amazon Music Global Pride Campaign | Art Direction | at 247 Laundry Service

The daring queer artists making music today are heroes to many fans who look up to them to boldly live their own truths, and to empower themselves with their tunes.

We decided to give these artists the Hero Treatment.

Inspired by Gen-Z’s move to virtual collectibles (NFTS, PokemonGo, Minecraft), we created a subversive, campy, digital version
of the historically rigidly gendered collectible: the action figure.

We reimagined a selected handful of Amazon Original artists, from both sides of the Atlantic,  and gave them their very own digital action figure.

_{Saucy Santana | Kim Petras | Angel Olsen | Ptazeta | Orville Peck}