Atelier Xia | Art Direction | Branding & Packaging | Private Commission

Atelier Xia is a Chinese fine Jewellery brand, established in 2024, born out of a quiet necessity to re-establish and redefine Chinese taste and sensibilities as the new canon of Asian Luxury.

The logomark honours the client’s family legacy as jewellers before the Cultural Revolution. Additionally, it reflects the meaning of the Chinese characters, which translate to "Mountain of Buddha’s Shining Light"

The foundational design pillar for the brand identity is based on the harmonious balance between the Chinese characters and Latin spelling of the brand’s name.

Our imagery features only Chinese models who elegantly showcase their jewelry, enhancing their grace and sophistication, thereby reinforcing the brand's commitment to establishing a new Chinese Luxury Canon.