Central Saint Martins offers one of the most extensive art and design education programs available under the Sun. For this campaign, I chose to metaphorically represent their wide variety of courses through the light spectrum. This approach serves as a recognizable and effective vehicle for various print and digital materials, allowing us to communicate their offerings without overwhelming viewers, while also referencing the arts and their fluid, cross-disciplinary nature.

The campaign is designed as a unique modular system that can showcase all courses or categorize them by discipline. The timeless quality of the imagery makes it economical and suitable for reprinting year after year without feeling dated.